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	<title>Third Floor New York &#187; Press</title>
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	<description>Third Floor, the new high-end menswear collection, fuses futuristic, regimental chic with an</description>
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		<title>Paper Planes, Fall/Winter 2009</title>
		<link>http://www.thirdfloornewyork.com/press/2009/11/03/paper-planes-fallwinter-2009/</link>
		<comments>http://www.thirdfloornewyork.com/press/2009/11/03/paper-planes-fallwinter-2009/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:03:59 +0000</pubDate>
		<dc:creator>Third Floor New York</dc:creator>
				<category><![CDATA[Press]]></category>

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<h3>Zach in Vogue</h3>
<p>by Daniel Riere<br />
Stylist: James Valeri at CLM<br />
Hair: Marco Santini at Community NYC for Ion Studio<br />
Make-up:  Yasuo Yoshikawa at l’Atelier<br />
Model: Zachary at VNY</p>
<p>Studio: Factory Studios Brooklyn<br />
Retouching: Giuseppe Fazio at lA Cápsula</p>
<hr />
<p>Zach wears the Third Floor New York Novelty Zip Shawl Collar Blazer.</p>
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		<title>MTV/Garnier</title>
		<link>http://www.thirdfloornewyork.com/press/2009/09/17/mtvgarnier/</link>
		<comments>http://www.thirdfloornewyork.com/press/2009/09/17/mtvgarnier/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 00:44:30 +0000</pubDate>
		<dc:creator>Third Floor New York</dc:creator>
				<category><![CDATA[Press]]></category>

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<h3>MTV/Garnier Commercial, Featuring J Davey</h3>
<p>In this promo, Jack Davey (outdoors, left) wears the Caged Fear Leggings.<br />
In the Garnier commercial, Brook D&#8217;Leau (seated in chair) wears the Abstract Zip-Front Jacket.</p>
<p><a href="http://www.jdaveybaby.com/">J Davey &raquo;</a></p>
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		<title>Contributing Editor, September 2009</title>
		<link>http://www.thirdfloornewyork.com/press/2009/09/14/contributing-editor-september-2009/</link>
		<comments>http://www.thirdfloornewyork.com/press/2009/09/14/contributing-editor-september-2009/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 17:43:21 +0000</pubDate>
		<dc:creator>Third Floor New York</dc:creator>
				<category><![CDATA[Press]]></category>

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<h3>Shadow Play</h3>
<p>Photographed by Simon Burstall<br />
Fashion Editor: Ken Baldwin<br />
Hair: Andre Gunn at The Wall Group.<br />
Make-up: Kristin Gallegos at Bryan Bantry. Casting: Celedon Jaramillo.<br />
Models: Reid Prebenda at Wilhelmina, Alan Carey at Red, Govan at VNY, Mikus Lasmanis at ReQuest. </p>
<p>Fashion Assistants: Dyllan White, Jessica Yuen and Anthony Pedraza.<br />
Photo Assistants: Taea Thale and Andrew Boyle.</p>
<p>Special thanks to Milk Studios and Milk Digital.</p>
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		<title>Out, Sep 2009</title>
		<link>http://www.thirdfloornewyork.com/press/2009/09/01/out-sep-2009/</link>
		<comments>http://www.thirdfloornewyork.com/press/2009/09/01/out-sep-2009/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 08:00:16 +0000</pubDate>
		<dc:creator>Third Floor New York</dc:creator>
				<category><![CDATA[Press]]></category>

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<h3>Shadow Play</h3>
<p>Black leather top by Third Floor New York</p>
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		<title>Vogue Paris, Feb 2009</title>
		<link>http://www.thirdfloornewyork.com/press/2009/02/01/vogue-paris-feb-2009/</link>
		<comments>http://www.thirdfloornewyork.com/press/2009/02/01/vogue-paris-feb-2009/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 23:55:10 +0000</pubDate>
		<dc:creator>Third Floor New York</dc:creator>
				<category><![CDATA[Press]]></category>

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			<content:encoded><![CDATA[<div class="pressThumbs"><a href="http://www.thirdfloornewyork.com/wp-content/uploads/2009/04/vogueparis-cover.jpg" class="left"><img src="http://www.thirdfloornewyork.com/wp-content/uploads/2009/04/vogueparis-cover.jpg" alt="Cover of Vogue Paris, Feb 2009" width="207" height="269" /><br />Click for larger</a><a href="http://www.thirdfloornewyork.com/wp-content/uploads/2009/04/vogueparis-1.jpg" class="left"><img src="http://www.thirdfloornewyork.com/wp-content/uploads/2009/04/vogueparis-1-231x300.jpg" alt="Vogue Paris, Andre J article, pg 1" width="207" /><br />Click for larger</a><br class="clear" /><a href="http://www.thirdfloornewyork.com/wp-content/uploads/2009/04/vogueparis-2.jpg" class="left"><img src="http://www.thirdfloornewyork.com/wp-content/uploads/2009/04/vogueparis-2-231x300.jpg" alt="Vogue Paris, Andre J article, pg 2"width="207"  /><br />Click for larger</a><a href="http://www.thirdfloornewyork.com/wp-content/uploads/2009/04/vogueparis-3.jpg" class="left"><img src="http://www.thirdfloornewyork.com/wp-content/uploads/2009/04/vogueparis-3-231x300.jpg" alt="Vogue Paris, Andre J article, pg 3" width="207" /></a></div>
<h3>Une Fille un Style: Daddy Long Legs</h3>
<h4>Bearded lady or boy in stilettos, Andre J., creature perched high beyond clichés. Impervious to criticism, his glamour speaks as much about generosity as it does of flamboyance. His mission: radiate. To the tune of &#8220;I Am Every Woman,&#8221; his own personal hymn. <small>By Carol Sabas. Photography by Thomas Dozol.</small></h4>
<p>Andre wears Third Floor&#8217;s Patent Leather Helmet.</p>
<div class="hidden"><strong>BORN A STAR</strong> At 29 years old, Andre J. defines himself as a &#8220;personality,&#8221; full of fun and spirituality, but not gender specific. Before doing the cover of <em>Vogue</em>, courtesy Bruce Weber, Andre J. lived in Los Angeles, working as a salesperson on Melrose Avenue, then New York, city of &#8220;liberation and action.&#8221; For three years he ran PR for the boutique of his friend Patricia Field, costumer for <em>Sex and the City</em>. At night he hits clubs in the Meatpacking District. Today he&#8217;s headed for Vienna: hired by the Life Ball, he&#8217;s decided on conquering Europe.</p>
<p><strong>ONE STYLE</strong> &#8220;<em>Sauvage</em>, honey!&#8221; &#8220;&#8216;Fierce&#8217; is my favorite word.&#8221; Andre doesn&#8217;t live as a drag queen but, rather, emancipated. &#8220;You always expect an exotic man to be in XXL jeans and Timberlands&hellip; and then here <em>I</em> am!&#8221; Shorts and cowboy boots, caftan and sandals, beard and lipstick; he loves the looks he gets. &#8220;I want people to feel inspired and smile when they look at me.&#8221; Anyway, &#8220;good or bad, a comment is still just a comment.&#8221;</p>
<p><strong>SERIAL LOOKS</strong> For a long time, Andre surveyed Melrose Avenue in a fur hat, a ripped rock t-shirt, and jeans down around his pubes. In New York he discovered the miracle of high heels. &#8220;My whole body stretches.&#8221; A panoply of girl chic followed—a mélange of vintage from great places like Frock, on Orchard Street, or Beacon&#8217;s Closet in Brooklyn, and a good bit from his designer friends: Marco Hall (for whom he&#8217;s walked), Jose Duran, Malcom Mal-Sirrah of Malcom Harris. Stretch to show off his legs, cashmere or Mongolian lamb for softness, red and gold &#8220;to reflect in windows.&#8221; </p>
<p><strong>ATTITUDE</strong> Walk with suppleness, let your hair sweep side to side, bewitch with a look&hellip; Andre J. has a master&#8217;s degree in femininity. To the point that he teaches it to disadvantaged teen girls from the Lower East Side Girls Club, in his workshop called &#8220;What Is Beauty?&#8221;  </p>
<p><strong>WORST FASHION MEMORY</strong> Not a one. &#8220;When you know your own style, it&#8217;s impossible to make mistakes.&#8221;</p>
<p><strong>FETISH</strong> &#8220;My hair; I&#8217;m obsessed.&#8221; 23-and-half inches long, smoothed each week by his favorite hairstylist, Isaac Davidson from CyberParlor, a shop famous in New York for spectacular styles, extensions, dreadlocks, and wigs. When Andre does evening, he prefers sophisticated curls, for which he calls upon Paul Lodge, Patricia Fields stylist.</p>
<p><strong>JEWELRY</strong> Tons, enormous, piles, and all by Noir, Leeora Catalan&#8217;s fantasy jewelry boutique on 38<sup>e</sup> Rue. He explains: a 20cm stone, a pendant, four or five raised gold bracelets on each wrist, three multicolored cabachon rings. Semi-precious bling-bling, but Andre is gearing up for &#8220;the next day when they&#8217;ll be pure diamonds.&#8221;</p>
<p><strong>LIPSTICK</strong> His signature. Triumphant, he takes four out of his handbag, all M.A.C. Gloss for daytime, red lipgloss for nighttime, each in the loud shade of &#8220;Russia Red.&#8221; With lip balm in a tube—&#8221;more discrete, for running to the laundromat.&#8221;</p>
<p><strong>PERFUME</strong> Andre&#8217;s first work was as at the Michael Kors perfume counter at Lord &#038; Taylor. &#8220;I stayed faithful: rich and creamy florals.&#8221; For days when he&#8217;s in a &#8220;happy sexy&#8221; mood, he switches to the more niche creations of Mel Merio.</p>
<p><strong>FITNESS</strong></div>
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		<title>The Fader, Oct/Nov 2008</title>
		<link>http://www.thirdfloornewyork.com/press/2008/10/01/the-fader-octnov-2008/</link>
		<comments>http://www.thirdfloornewyork.com/press/2008/10/01/the-fader-octnov-2008/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 18:48:00 +0000</pubDate>
		<dc:creator>Third Floor New York</dc:creator>
				<category><![CDATA[Press]]></category>

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			<content:encoded><![CDATA[<div class="pressThumbs"><a href="http://www.thirdfloornewyork.com/wp-content/uploads/2009/02/faderlg.gif" class="left"><img src="http://www.thirdfloornewyork.com/wp-content/uploads/2009/02/faderlg.gif" alt="Cover of The Fader, Oct/Nov 2008" width="207" /><br />Click for larger</a><a href="http://www.thirdfloornewyork.com/wp-content/uploads/2009/02/fader200810.jpg" class="left" ><img src="http://www.thirdfloornewyork.com/wp-content/uploads/2009/02/fader200810.jpg" width="207" alt="The Fader, Oct/Nov 2008"/><br />Click for larger</a></div>
<h3>Mind Games</h3>
<h4>Third Floor Pulls Menswear Up a Level</h4>
<p>Like any good haunted house, there are probably rooms in our mind better left unexplored and whole sections we&#8217;d rather not fuck with. The designers behind new menswear line <strong>Third Floor</strong> have a far healthier appetite for adventure, and find inspiration in darker, more forbidden recesses. &#8220;It&#8217;s about a guy who is trapped in his mind, &#8221; says designer A (the group prefer to comment as a collective) of their debut collection Mind Over Matter. &#8220;We&#8217;ve all been depressed at some point in life, or opened a door in our mind that seems unfamiliar. It&#8217;s not that this guy is going insane, it&#8217;s more about finding that place where creativity happens.&#8221; With hunting green manteaus festooned with straps (the straightjacket cape) and oversized quilted sweats (the padded cell pants) the collection flirts with the  line where insanity meets genius. Using futuristic utilitarianism and the anti-heroes of tragic youth as a starting point. Third Floor gently coaxes traditional men&#8217;s tailoring out of its comfort zone. — Chioma Nnadi</p>
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